Columbia’s O’Neil calls for technology that respects uniqueness
Digital technology has become too focused on the shiny toys that do amazing things, a Seatrade Maritime webinar heard this week. Instead, suppliers must enable companies to work on their competitive advantage
Responding to a suggestion that ‘digitalisation is the way ahead for shipping’, Columbia Shipmanagement president Mark O’Neil has argued that digital processes are a part of a broader drive for optimisation. Make tech simpler, he told a webinar this week