Amazon is no threat to container lines
No fears of Amazon starting to order ships, but its significant place in the supply chain, and that of Chinese rival Alibaba, mean that carriers and 3PLs need to keep on their toes if they are to meet the challenge of etailers moving into the real world head-on
E-commerce giant is not going to operate a fleet of container ships, the challenge will be over who controls the end-to-end logistics chain
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