Maersk faces ‘crunch year’ for integrator strategy
Leaving the 2M and closing well-known brands will be a test of Maersk’s business model
In 2016, Maersk bet the farm on a new model of container shipping that focused on integrating logistics into its core offer. The strategy now faces a stress test as the market heads in to the first major downturn since then, and Maersk seeks to go it alone outside the alliance model
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