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Columbia’s O’Neil calls for technology that respects uniqueness

Digital technology has become too focused on the shiny toys that do amazing things, a Seatrade Maritime webinar heard this week. Instead, suppliers must enable companies to work on their competitive advantage

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Responding to a suggestion that ‘digitalisation is the way ahead for shipping’, Columbia Shipmanagement president Mark O’Neil has argued that digital processes are a part of a broader drive for optimisation. Make tech simpler, he told a webinar this week

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call UK support at +44 (0)20 3377 3996 / APAC support at +65 6508 2430

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