Pandemic will be a turning point for shipping, predicts Synergy chief
Coronavirus could yet prove to be the catalyst required to push the shipping industry forward into new business models and partnerships that embrace the collaborative ethos
The industry requires the vision and leadership to talk with a more unified voice that can reach the decision makers who are determining our collective fates, argues Synergy Group chief executive Rajesh Unni in an interview
THE global health crisis has exposed known flaws within shipping.
The fragmented response to the crewing crisis is only the latest fault line in an industry that has struggled to speak with unity on fundamental issues of safety, decarbonisation and digitalisation.
One of the key voices to emerge from the current crisis is that of Synergy Group founder and chief executive Rajesh Unni, who joins Lloyd’s List editor Richard Meade for an in-depth discussion covering everything from collaboration and coronavirus to the twin tectonic shifts of digitalisation and decarbonisation.
Shipping needs to find a political voice that travels beyond the ports and the high seas, one that reaches the decision makers who are currently determining our collective fates, argues Mr Unni in this wide-ranging interview.
It is time to reform, he suggests, and find ways to create a more transparent industry where collaboration across the supply chain is embraced, sustainability is baked into new business models and technology is used to catalyse innovation and find efficiencies.
Listen to the full interview with Rajesh Unni and Richard Meade here: