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The customer should pay for cleaner shipping

Why is the shipowner required to carry the financial burden of cleaning and greening the industry when the customer is under no obligation to pay extra?

The basic flaw in the maritime business model is that the aim of the game is to control costs. That puts the onus on elements of the supply chain that can’t or won’t dig their heels in. The customer should instead pay more for a cleaner shipping industry, not expect shipowners to pay for it on their own

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