Avoiding the pitfalls of digitalisation
Shipping is finally catching up with the rest of the world when it comes to digitalisation. But while the benefits are immense, companies should be focused on the processes rather than the technology. A workforce is needed on the ground to check everything, even though it is digital. Otherwise unreliable data entry will become commonplace
Customer service should not be overlooked in the rush to digitalise and can come back to haunt companies if sufficient attention is not given to it
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