Click and connect to explore shipping’s game-changer
A new special report pulling together the threads of two webinars, a roundtable discussion and an industry survey concludes that digital technology can help industry leaders to embrace the seismic transformation ahead
THE maritime business has begun a transformation that is likely to be as seismic as the shift from break-bulk to container shipping in the 1950s and 1960s. Much of shipping is unprepared for this transformation, although industry leaders who take the time to explore opportunities for growth and development can expect to see their effort richly rewarded.
That’s the clear conclusion of a series of research events conducted by Lloyd’s List in association with Wärtsilä. The Click and connect special report explores why digitalisation is the game-changer shipping needs as it charts its path to a cleaner, greener and more efficient future.
The report assesses the outlook for the industry in 2019 and hears that new technology alone cannot be the solution to shipping’s challenges. The benefit of technology is in the value it brings to a business, and that value is in proportion to leaders’ understanding of the business model and how this model must change.
The driver for this change is the urgency to align shipping more closely with sustainable goals. It is now recognised that sustainability should not be narrowly focused on greenhouse gases and alternative fuels. It is a mindset issue, requiring education at every level. And that includes every level of the shipping and broader maritime businesses.
With this in mind, the report analyses shipping leaders’ attitudes to digitalisation, and concludes that there’s an encouraging degree of engagement with digital solutions to the industry’s main challenges. Further, it picks out the key obstacles to greater investment in new data-led technology. This underpins a discussion of how to identify the next steps in digitalisation, how to embrace the new spirit of collaboration, and how to recraft the industry’s business model.
The Click and connect special report brings together the findings from two webinars, a roundtable discussion, and a major industry survey. Its conclusions provide insight into where shipping is positioned on its digital journey and where it can reasonably be expected to get to in the short term and, for the most engaged, in the medium term.