Shipping industry told to innovate to survive
Industrial decarbonisation means that commodities like coal and oil should eventually be marginalised. That will present a challenge to shipping companies whose profits depend on moving around this cargo. Ramez Naam suggests that rather than panic shipping companies should relax and be prepared to try something new, and even fail
Prosperity — and even survival — requires shipping companies to be adapt to constant change, says Ramez Naam
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