Tech start-ups face challenge to provide shipping solutions
Bunker software developers are seeking to work closely with shipping companies but gaining their trust and the vital data they possess is proving challenging, speakers at the IBIA annual convention said. There needs to be a greater element of mutually benficial cooperation, they added
While their software tools can help with complex bunker procurement and other processes, it's a chicken-and-the-egg situation as shipping companies remain hesitant and they struggle to prove their worth
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