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Regulation Europe

What’s in a name?

  • Analysis

MODERN business spends billions on the nebulous concept of branding in the hope that profits can be derived from positive associations in the mind of the consumer and increased exposure. When it comes to shipping, however, the direct opposite approach is more common.

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This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call UK support at +44 (0)20 3377 3996 / APAC support at +65 6508 2430

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